Built by someone who remains purposefully committed on
Empowering Humanity.
Vita 180 was founded not out of necessity but out of purpose
Raul Luna didn’t need to start another company.
across the country, Raul Luna stepped back. Real estate gave him financial freedom. He had already won by most definitions.
But freedom has a way of clarifying what truly matters. And what mattered to Raul was this: he knew how to create opportunity for others and there were still people who needed it.
So he came back. Not to prove anything. To contribute.
Why Coffee and Tea?
The most consumed beverages on earth.
Vita 180 products belong in those moments. Not because of clever marketing but because that’s exactly where coffee and tea have always lived.
We enhanced them with powerful ingredients so that every cup does more than taste good. It supports the person drinking it.
Why Direct Selling?
E-commerce was the easier choice. We didn’t take it.
But e-commerce is a solitary act a transaction between a screen and a credit card.
“Direct selling is not about selling. It’s about sharing something you believe in — and
watching that belief change someone’s life.”
At Vita 180, we believe business should be a vehicle for human growth. That’s why our
model is built around ambassadors people who share what they love and build
something real in the process.